Redefining the Benchmark for Crispy Jujube Snacks: How Haoxiangni Leads a New Trend in Premium Healthy Snacks
When it comes to premium healthy snacks, Haoxiangni is definitely a household name that everyone knows. Since taking root in Xinzheng, Henan — the "Hometown of Chinese Jujubes" — in 1992, the company has advanced steadily and become the only A-share listed leading enterprise in China's jujube industry, as well as the author of multiple national standards. From its own ten-thousand-mu planting bases to modern intelligent cold-chain warehousing, and on to Class-100,000 cleanroom workshops, Haoxiangni has firmly secured its leading position in the industry with the hardcore strength of a full industrial chain. Its signature crispy jujubes are not only selling briskly in major supermarkets and on e-commerce platforms, but are also exported overseas, making it the "ceiling" of domestic jujube deep processing.
But even an industry giant like this inevitably encounters headache-inducing bottlenecks in production. Jujubes are naturally high in sugar, and using the traditional high-temperature deep-frying method is nothing short of a "disaster" — the sugar caramelizes very easily, leaving the dates burnt black on the outside while rock-hard and tooth-chipping on the inside, and the original natural jujube aroma is completely lost. Worse still, old-style equipment does not remove oil thoroughly, so the crispy jujubes produced have a greasy texture; not only do they not keep well, they also oxidize and go off easily. Every year during the concentrated jujube harvest season, equipment with small capacity simply cannot keep up, and large quantities of fresh fruit pile up and even risk spoiling. In addition, the problems of high-sugar materials sticking to the pan and caramelized residue being hard to clean also force the production line to stop frequently for cleaning, seriously slowing the pace of 24-hour continuous production.
To thoroughly overcome these challenges, we custom-designed a dedicated solution for Haoxiangni — ten 300 kg-class vacuum low-temperature frying units. We completely abandoned crude high-temperature heating and instead adopted a gentle low-temperature, negative-pressure environment. You can think of it as an ultimate "freshness-locking chamber" that perfectly avoids the danger zone of sugar caramelization, allowing every jujube to retain its purest fruity aroma. After this treatment, the crispy jujubes are not only a lustrous, rosy red, but also porous and crispy inside, with no more hard cores that are hard to bite.
We know well that for premium snacks, both texture and shelf life are indispensable. Therefore, each unit is equipped with an advanced two-stage centrifugal de-oiling system that completes de-oiling synchronously under vacuum. This greatly reduces the oil content of the finished product, making it refreshing and not greasy to eat; it not only naturally extends the shelf life but also reduces reliance on artificial preservatives. At the same time, our continuous in-line filtration system cleans away the sticky sugar residue and crumbs in real time, keeping the frying oil consistently clear and greatly reducing long-term maintenance costs.
The deployment of this advanced equipment is absolutely a qualitative leap for Haoxiangni. With ten units working in force simultaneously, they can calmly handle massive quantities of fresh fruit during the peak harvest season, completely saying goodbye to the trouble of raw material pile-ups and steadily meeting the surging order demand from all over the country.
Even more pleasantly surprising is that the quality of the crispy jujubes has undergone a comprehensive upgrade. The low-temperature process not only locks in the natural sweetness and crispness of the jujubes, but also keeps the oil content at an extremely low level. What they now deliver is a premium healthy snack that perfectly fits the global "clean label" trend. As the Haoxiangni team put it: "This equipment not only helped us break through our capacity bottleneck, but also redefined the standard for premium crispy jujubes, enabling our competitiveness in the global premium snack market to achieve another leap."